TAG Heuer finds time to launch e-commerce site

SPRINGFIELD, N.J. — Watch maker TAG Heuer has launched its first online shopping boutique. Paying homage to the brand's eight avant-garde retail boutiques nationwide, the new online boutique will mimic TAG Heuer's "lifestyle lounge," which allows consumers to fully immerse themselves in the TAGHeuer brand from any location.

Adorned with an extensive assortment of high-end TAG Heuer timepieces, limited-edition styles, and lifestyle accessories including eyewear, cufflinks, luggage, jackets and more; shop.TAGHeuer.com is the only online shopping destination to offer the brand's complete assortment.

"Like TAG Heuer's eight freestanding boutiques in the U.S., the new online boutique personifies the brand for our consumers and offers them an exclusive shopping experience," said Ulrich Wohn, CEO and President of TAG Heuer North America. "With our new online boutique we can offer an even wider audience an engaging experience that brings our brand's spirit, history and prestigious Swiss timepieces to life at anytime and anywhere."

Shop.TAGHeuer.com embodies the brand's design philosophy, with displays of engineering prowess, showcasing the newest collection of exclusive TAG Heuer 1887 movements, created completely in-house at TAG Heuer's manufacturing establishment in La Chaux-de-Fonds, Switzerland. Shop.TAGHeuer.com will be available for all North America customers, supplementing TAG Heuer's well-established luxury boutiques and providing customers with a new avenue to engage with the brand and truly experience the brand's collections easily, safely and conveniently.