Retailer Campaigns

FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

BENTONVILLE, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

Bentonville, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

HOFFMAN ESTATES, Ill. — Kmart has partnered with Essence Magazine's finance expert, Tanisha Sykes, for the sixth-annual Share the Word campaign to provide financial empowerment to African-Americans.

"Financial empowerment is extremely important within the African-American community," Sykes said. "This year's Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

New York -- Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and India’s Tata Global Beverages Limited, opened Starbucks’ first location in New Delhi. The store is designed to celebrate the heritage and history of the city.

New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


Fort Worth, Texas -- Trademark Property Co. said Tuesday that Dick’s Sporting Goods and Corner Bakery Café will open this year at The Shops at La Palmera in Corpus Christi, Texas. The 61,233-sq.-ft. Dick’s store will anchor the 200,000-sq.-ft. redeveloped and rebranded center, located across from La Palmera mall. Construction on Dick’s is set to begin in February with opening slated for fall 2013.

Scheduled to open in May is a 4,166-sq.-ft. Corner Bakery Café, adding to its 140 locations across the country.

Canton, Mass. -- Dunkin’ Donuts announced the signing of multi-unit store development agreements with two franchise groups to develop 11 restaurants throughout New Orleans.

The two franchise groups and their development plans include: