Retailer Campaigns

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

JACKSONVILLE, Fla. — Winn-Dixie Stores announced that it is offering special bundles for tailgate, school or office parties, and for trick-or-treating to help customers get ready for Halloween. The grocer said it also is holding special pumpkin-decorating workshops for children this Saturday and Sunday afternoons at select stores. Any child visiting a Winn-Dixie store while wearing a Halloween costume on Saturday, Sunday or Monday will receive a fresh-baked cookie from the Winn-Dixie bakery.

New York City -- Prudential Douglas Elliman's Retail Group said Wednesday it has a arranged a long-term lease for The Harlem Wine Gallery at 752 Saint Nicholas Avenue, between 147th and 148th Streets in New York City.

The transaction is the second wine and spirit shop that the team has arranged on the corridor in recent months, following Unity Wines & Spirits at 704 Saint Nicholas Avenue.
 
 

NEW YORK — Macy’s is positioning itself as a leader in fashion, beauty, home and lifestyle news and trends with launch of mBLOG at macys.com/mblog. According to the company, the website will include tips from Macy's staff as well as experts from such sites as Fashionista.com and FoodRepublic.com. 

Minneapolis -- Best Buy Co. announced Tuesday that it will waive the minimum purchase limitations and offer free shipping on its complete inventory of 400,000 website items from Nov. 1 through Dec. 27.

"Consumers are looking for value, service and savings this year, and our goal is to provide them with convenient, creative and less costly ways to make the holiday shopping experience more enjoyable," said Barry Judge, executive VP and CMO, in a statement.

WAYNE, N.J. — Toys“R”Us announced it will once again offer 10% back on purchases made by new and current members of its loyalty program, Rewards“R”Us, this holiday season. Beginning Sunday, Oct. 30 through Christmas Eve, Rewards“R”Us members can earn 10% back in “R”Us Dollars for every dollar spent on qualifying purchases. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases, the company said.

Issaquah, Wash. — Costco Wholesale's donations to a Washington state voter initiative that would legalize liquor sales by private retailers have broken state records, according to published reports.

BENTONVILLE, Ark. — Walmart announced that it is helping ensure customers pay the lowest price on holiday gifts with the launch of its Christmas price guarantee.

Customers who purchase eligible products at Walmart anytime between Nov. 1 and Dec. 25, and then find those same products advertised for less at another store, will receive a Walmart gift card for the difference through Dec. 25. 

MOORESVILLE, N.C. — Following the recent launch of its "Never Stop Improving" marketing campaign, Lowe's announce that it has introduced MyLowe’s, an integrated online experience that will help customers manage their biggest asset - their homes. Both the new campaign and website are part of Lowe's strategy to position itself as a destination for home improvement projects and to better appeal to the average consumer.