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Retailer Campaigns

  • Does Social Responsibility = Retail Opportunity?

    In case you missed it, one of America’s biggest and most iconic brands was in the news recently for something other than the latest sales figures: Wal-Mart announced an ambitious plan to hire approximately 100,000 veterans over the next five years.

  • Sears heads to Miami to showcase new outdoor line

    HOFFMAN ESTATES, Ill. — Sears is headed to the Food Network South Beach Wine & Food Festival this month to showcase its new lines of outdoor living furniture, patio sets and Kenmore grills.

  • Walmart and Mother Nature Network in Twitter promotion

    Bentonville, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

  • Kmart, Essence help empower African Americans

    HOFFMAN ESTATES, Ill. — Kmart has partnered with Essence Magazine's finance expert, Tanisha Sykes, for the sixth-annual Share the Word campaign to provide financial empowerment to African-Americans.

    "Financial empowerment is extremely important within the African-American community," Sykes said. "This year's Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

  • Starbucks makes New Delhi debut

    New York -- Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and India’s Tata Global Beverages Limited, opened Starbucks’ first location in New Delhi. The store is designed to celebrate the heritage and history of the city.

  • Walmart takes to Twittisphere to promote green initiative

    BENTONVILLE, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

  • Dunkin’ Donuts to develop 11 locations in New Orleans

    Canton, Mass. -- Dunkin’ Donuts announced the signing of multi-unit store development agreements with two franchise groups to develop 11 restaurants throughout New Orleans.

    The two franchise groups and their development plans include:

  • Banana Republic’s new ‘Love’ campaign includes partnership with Match.com

    New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

    To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


     

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