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Retailer Campaigns

  • Edible Arrangements looks to expand in Pacific Northwest

    Wallingford, Conn. -- Edible Arrangements has set its sights on the Pacific Northwest for an aggressive expansion campaign designed to open as many as 30 new locations in the near future.
     
    Edible Arrangements already has 10 locations in Oregon and Washington and sees significant opportunity for growth, which will be accomplished through franchising. Most of the growth will be focused in the Seattle, Tacoma and Portland areas and the company is currently seeking franchisees with the resources to open multiple locations.
     

  • Dickies launches online price comparison tool

    FORT WORTH, Texas — Global work wear brand Dickies has launched Shop and Compare, the newest online tool that allows users to compare products side by side, saving time for on-the-go shoppers.

  • PVH takes a swing at new Izod golf campaign

    NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season. 

  • KitchenAid launches recycling program with Illinois electronics store

    BENTON HARBOR, Mich. — KitchenAid is partnering with Abt Electronics in Glenview, Ill. to kick off Earth Week and encourage the responsible disposal of unwanted small electric kitchen appliances. From April 18 through May 16, Abt customers will receive an instant rebate toward the purchase of a new KitchenAid small appliance when they bring in any brand of small electric kitchen appliances to the store.  

  • Derek Lam designs dress up Kohl's apparel selection

    MENOMONEE FALLS, Wis. — Designer Derek Lam's Rio de Janeiro inspired collection is now available at Kohl's as part of the retailer's DesigNation series. The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.

  • Belk scores fashion touchdown with Cam Newton collection

    CHARLOTTE, N.C. — NFL quarterback Cam Newton's collection for Belk is now available in 133 Belk stores and on Belk.com. This exclusive collection, MADE Cam Newton, offers fashion-forward, versatile, professional and sportswear apparel options for men.

  • Ecco shoe brand celebrates 50th anniversary

    LONDONDERRY, N.H. — Danish footwear brand, Ecco, is celebrating its 50th anniversary with special deals and contests. Throughout the month of April, U.S. customers will enjoy special in-store displays, a Facebook sweepstakes starting today, and historical storytelling through the brand’s Tumblr blog.

  • Home Depot builds how-to video series with Martha Stewart

    Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

    The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

    The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

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