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Sports Authority launches its first customer rewards program


Englewood, Col. -- Sports Authority has announced the launch of its first-ever customer rewards program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly.

The program offers one of the highest reward funding rates, as well as the lowest reward threshold amongst leaders in the full-line sporting goods retail industry, allowing members qualify for rewards sooner, the retailer said.

Members of The League receive one point for every dollar spent on qualifying purchases at Sports Authority or S.A. Elite by Sports Authority. Those who accumulate 100 points or more during the quarterly earning period will receive 5% back on their total point balance in the form of a reward to use on all in-store merchandise. Rewards are issued to qualifying members and can be redeemed within 60 days of issuance.

“We are excited about the national launch of The League, Sports Authority’s new Rewards program. The League offers industry-leading benefits for our customers and reinforces our commitment to providing great value, along with an outstanding selection of top sporting goods brands,” said Darrell Webb, president and CEO of Sports Authority, which operates 470 stores nationwide.

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