Retailer Campaigns

HOFFMAN ESTATES, Ill. — Kmart is celebrating its inclusion in the summer comedy, “Grown Ups 2” by offering one Shop Your Way member a chance to be an extra in a future Sony Pictures Entertainment film.

Shop Your Way Members can enter the "Stars of Summer Sweepstakes" now through Sunday, July 21, for a chance to see themselves on the silver screen.

Parsippany, N.J. -- Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:

Burlington Mall and Wrentham Village Premium Outlets in Boston

Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami

Chicago -- Online grocer Peapod is taking its “virtual grocery store” concept on the road in a new promotional campaign. The company unveiled the concept at commuter rail stations in Chicago and the Northeast less than a year ago,

Peapod, a division of Ahold USA, will field trucks installed with digital billboards of grocery aisles at community recreation centers, coffee sleeves at local cafes, concert venues and other places.  

Williamsville, N.Y. -- Tops Friendly Markets has officially unveiled 12 former Grand Union stores in eastern and northern New York under the Tops banner at grand re-opening ceremonies.

The new Tops branded stores include stores in Saratoga, Warrensburg, Warren, Franklin, Essex, Clinton and Fulton counties.

CHARLOTTE, N.C. — Belk is partnering with Project Runway’s 12th season to grow its brand. 

The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year's winning designer will have the opportunity to design and sell an exclusive line at Belk.

FORT WORTH, Texas — RadioShack has appointed marketing and communications executive Merianne Roth as the company’s new VP of communications.

Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications and event marketing. She will report to Jennifer Warren, SVP and CMO. 

CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.

The mantra of “move, nourish, believe” occupies a prominent spot on the blue walls of Lorna Jane, Santa Monica, Calif. With its bright colors, fashionable accents, and welcoming atmosphere, the store has an upbeat, sporty-girl vibe that is very much in keeping with the Australian active wear brand’s positioning. Motivational expressions can be found throughout the space.