Retailer Campaigns

Wayne, N.J. – Toys ‘R’ Us is opening Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy, gear and more.

New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.

Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.

Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods. 

Katy, Texas -- Academy Sports + Outdoors will open its first Memphis-area store on Sept. 27, in Collierville, Tenn. In conjunction with the opening, Academy has signed a multi-year partnership with The University of Memphis and its athletics multimedia rights holder, Tiger Sports Properties.

The new 73,000-sq.-ft. Collierville store will be Academy's eighth store in Tennessee.

As part of its efforts to strengthen its digital footprint, Walmart has launched its first-ever original reality series developed specifically for the Web. 

The new weekly Web series highlights 20 finalists in the Walmart Get on the Shelf contest, which encourages entrepreneurs to present products to Walmart customers.

New York -- Macy’s announced that it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. In line with the retailer’s omnichannel strategy, Macy’s said the new service will allow it to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.