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Retailer Campaigns

  • Macy's campaign channels sitcom fun

    NEW YORK — Macy's is paying homage to the TV sitcom with its new, "What's in Store?" campaign.

    The campaign, which debuted on Sept. 10, will consist of a series of comedic shorts featuring new Macy’s Herald Square store manager, Harold, as he collides with the many stars and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.

  • Big Dogs previews new prototype

    Manchester, N.H. -- Clothing retailer Big Dogs has opened a new prototype for future expansion. The new format has opened in three 2,400-sq.-ft. stores, in outlet shopping centers in Alabama, Missouri, and Nevada.

  • Survey: Retailers bullish about holidays; up hiring plans

    Philadelphia -- Three-fourths (75%) of retailers forecast an increase in holiday sales this year, according to a survey by Hay Group, a global management consultancy.

    The annual Seasonal Staffing Survey report also finds that retailers have more confidence in holiday hiring plans. While 57% of retailers plan to hire seasonal workers at the same level as 2011, 36% say they will be hiring more. This stands in contrast to 2011 when just 10% planned to hire more seasonal workers than the year prior.

  • Are you ready for some Snickers?

    Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

    The candy company teamed up with Walmart to offer a 40 ounce bag of Snickers limited edition NFL Minis in which product wrappers feature logos of all 32 NFL teams.

  • Kmart joins trend of cutting layaway fees

    HOFFMAN ESTATES, Ill. — The trend of doing away with layaway fees continues, this time with Kmart announcing that it has removed its layaway service fee both in stores and online through Nov. 17.

    The retailer follows suit with Toys"R"Us, which said it would drop the $5 upfront service fee and eliminate the minimum purchase requirement for all orders created in stores through Oct. 31 and Walmart, which, while not cutting back its layaway fee, has rolled it back to $5 from $15.

  • Nine West opens new retail concept

    New York -- Nine West has opened the first standalone store for its Vintage America Collection line. The store, in New York City’s SoHo neighborhood, reflects the modern bohemian ethos of the brand.

  • Macy's raises $4 million during cause shopping event

    NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

  • Toys'R'Us looks to scare up sales with new 'boo'tiques

    WAYNE, N.J. — Halloween has arrived at Toys"R"Us. The retailer has launched Trick“R”Treat “boo”tiques in its stores nationwide and online. The designated shops will feature the usual assortment along with an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called Boo!, available exclusively at Toys“R”Us stores nationwide.

    THe Boo! line will include bumble bee, monster, pumpkin and other popular customes ranging in price from $14.99 to $29.99.

  • Walton Foundation helps set the standard for sustainable seafood

    The Marine Stewardship Council received a nearly $11 million cash infusion from a trio of charitable foundations, including the Walton Family Foundation.

  • Alliance Data and Michaels of Canada to issue Air Miles reward miles

    Dallas -- Loyalty solution-provider Alliance Data Systems Corp. said Thursday that its Canadian coalition loyalty business has signed a new agreement with Michaels of Canada, a subsidiary of Irving, Texas-based Michaels Stores, to issue Air Miles reward miles across multiple Canadian provinces.

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