Retailer Campaigns

Mountain View, Calif. -- Best Buy was the most effective retail brand overall during the 2013 back-to-school advertising season for the second year in a row with an average Ace Score of 561, performing 15% higher than its retail peers, according to TV and video advertising data from Ace Metrix.

Office Depot was the second most effective back-to-school retail advertiser with an average Ace Score of 540.

Mason, Ohio -- Pearle Vision will unveil its new store design on Sept. 17 in Legacy Village, Lyndhurst, Ohio. The new Cleveland-area location features a completely remodeled design, which includes everything from a new brand logo and signage to modernized displays and a completely transformed floor plan. The store design is by WD Partners, Columbus, Ohio.

Shopko is building on its 20-year relationship with the Green Bay Packers by unveiling the Shopko Gate, recent completed as part of Lambeau Field’s South End Zone expansion. Thousands of fans will enter the stadium through the new gate Sept. 15 for Green Bay’s first home game of the season.

Corte Madera, Calif. -- Restoration Hardware Holdings reported a net loss  of $17.8 million for the second quarter, compared with net income of $17.6 million in the same quarter a year earlier, due to charges linked to stock awards given to chairman and co-CEO Gary Friedman.

Net revenues for the second quarter of fiscal 2013 increased 30% to $382.1 million from $292.9 million last year.

SPARKS, Md. — McCormick is appealing to football fans who enjoy tailgating, and identified the Top 10 Tastiest Tailgate cities in the U.S. to promote its Grill Mates seasoning.

In a joint venture with Bert Sperling, a leading "Best Places" researcher, McCormick Grill Mates analyzed 31 cities in the U.S. with professional football teams to identify the Top 10 in the country.

JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard. 

The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

Woonsocket, R.I. – CVS/pharmacy is offering members of its ExtraCare loyalty program double their ExtraBucks quarterly reward earnings between Sept. 16 and Dec. 15. Members can sign up for double earnings in-store or online and receive 4% instead of the usual 2% back on all eligible front-store purchases in the form of “ExtraBucks” that can be spent like cash in the store.