Retailer Campaigns

Boston -- Over half (54%) of American bought a product associated with a cause over the last 12 months, a 170% increase since 1993, according to a report by Cone Communications. And 89% of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, up nearly 35% since 1993.

Austin, Texas – More than nine-in-10 (91%) holiday shoppers admit to overspending on presents, according to a new survey from RetailMeNot, with 60% of overspenders saying they do so because they thought giving a gift the person would love was worth the extra money.

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

Washington, D.C. - The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association (RAMA) will transition into the newly created council.

Following the lead of specialty retailers such as Lululemon and Athletica, Target has unveiled an exclusive collection of fashion-forward lifestyle apparel for men, women and children — C9 by Champion — just in time for the fall and holiday season.

First it was sustainability, then came hunger and the affordability of quality food, women’s economic empowerment and now support of U.S. manufacturing. Walmart contends it has a responsibility to lead in these areas and others, but whether it is truly doing so is the subject of some debate.