Retailer Campaigns

STILLWATER, Minn. — Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner "Give a Little, Feed a Lot" during September at all Cub Foods stores in Minnesota.

The Marine Stewardship Council received a nearly $11 million cash infusion from a trio of charitable foundations, including the Walton Family Foundation.

The groups said the multi-year investment would support expansion of a seafood certification program and continue development of partnerships with fishermen, industry and retailers.

MINNEAPOLIS — Target has partnered with music star P!nk for an exclusive edition of her sixth studio album “The Truth About Love.” The deluxe edition of the album features four additional tracks and will be offered exclusively at Target stores nationwide beginning Sept. 18. Fans can now pre-order the deluxe edition at Target.com.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it has lowered its holiday layaway fee from $15 to $5, saying that the move is in response to customer feedback.

Customers may begin to open layaway accounts under the new fee arrangement on Sept. 15, and it runs through Dec. 14.

According to Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S., “this is a direct response to feedback we received since announcing this year's Holiday Layaway program. [It] makes Walmart more competitive in the marketplace.”

CINCINNATI— Kroger is extending its summer fuel savings program through the fall and holiday seasons. Customers can now earn and redeem fuel points to save up to $2.00 off per gallon at Kroger Family of Stores Fuel Centers through Dec. 31.

"At our customers' request we are pleased to extend our special offer doubling potential fuel savings up to $2.00 per gallon through the busy fall and holiday shopping seasons," said Michael Donnelly, Kroger's SVP of merchandising.

New York -- New York State Supreme Court Justice Jeffrey Oing on Thursday denied Macy's Inc.’s attempt to block J.C. Penney Co. from proceeding with plans to sell a number of Martha Stewart Living Omnimedia home goods products in its stores.

In January, Macy’s sued Martha Stewart Living to stop it from executing a sales agreement with J.C. Penney. Macy’s claimed it had the exclusive right to sell Martha Stewart products in certain categories,  including bedding and cookware.

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

BENTONVILLE, Ark. — Walmart is bringing Americans some much-wanted relief at the pump this fall and winter with the return of its "Great Gas Rollback" program.

Mountain View, Calif. -- Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.