Retailer Campaigns

Plymouth, Minn. — Lillians, The Hippest Shoppe in Town, has announced the opening of its newest franchise location in the southern Wisconsin town of Monroe. Lillians of Monroe is the brand’s third store opening this year and the eighth location in Wisconsin. The brand offers boutique and department store fashions and accessories.

Specialty retailer Sport Chalet is promoting its yoga apparel and gear to experienced yogis and first-timers alike.

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.

Dick’s Sporting Goods 2013 store expansion efforts are winding down, but not before the retailer opens a new unit next week in Albuquerque, N.M., and mixed martial artist Carlos Condit participates in grand opening festivities.

Columbus, Ohio – Lane Bryant officially reopens its store at the West Towne mall in Madison, Wis. on Friday, Oct. 4 with a new look. On the same day Lane Bryant opens a new store in Houston.

The store will celebrate its grand opening at both stores from Oct. 4 through Oct. 6. Customers who shop at those location during the weekend will be able to enter for a chance to win one of 150 $25 Lane Bryant gift cards.

 

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Hudson’s Bay measures incremental ROI of printed offers

Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.