Retailer Campaigns

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
 
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.
 

Stuart Weitzman plans to open up a pop-up shop in the digital space. The upscale footwear brand has partnered with the online shopping destination, Gilt, to launch the store, created exclusively by Gilt.

The online pop-up will celebrate the twentieth anniversary of Stuart Weitzman’s iconic, over-the-knee 5050 boot and feature a 20-piece Anniversary Collection, which includes ten limited-edition styles.

Boca Raton, Fla. -- Office Depot, in partnership with TriplePundit and CSRwire, will convene a “Twitter Chat” on environmental transparency on Oct. 24, from 12 p.m. to 1 p.m. EST.

The chat will be hosted by Yalmaz Siddiqui, senior director of environmental strategy at Office Depot. To register, send the following tweet: Join me for the #transparency chat with @officedepot @yalmazsiddiqui @triplepundit @csrwire on Oct. 24.

Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.

Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.

NEW YORK — Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

The company calls it one of its biggest candy launches and said it will be the first time it showcases one of its brands during the big game.

Fashion retailer Neiman Marcus and Popsugar, a leading global media and technology company at the intersection of content and commerce, have teamed up to create a limited-edition box filled with a luxury assortment of gifts that can be shipped directly to consumers’ homes.

Seattle – Close to two million customers and employees have signed Starbucks Coffee Company’s “Come Together” petition that seeks to break the current deadlock in Washington. The petition urges the nation’s elected leaders to reopen the federal government, pay debts on time and pass a bi-partisan and comprehensive long-term budget deal by the end of the year has close to two million signatures.

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.