Retailer Campaigns

PHILADELPHIA — Urban Outfitters is entered into an exclusive deal with World Co. to bring its Free People brand to Japan.

By Mark J. Rowell, president, Mammoth Media

Supermarkets, apparel chains and other retail outlets need clear signage with messaging that is sharply and professionally printed to draw in customers.

GRAND RAPIDS, Mich. — Meijer is extending its fuel savings program will continue through the holiday, providing Meijer credit card customers with a 10 cent per gallon discount on fuel during the busy travel season.

The Grand Rapids, Mich.-based retailer's discount program is available at all 180 Meijer gas stations and will run through Jan. 5.

Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.  

WASHINGTON, D.C. — The Association of Postconsumer Plastics Recyclers has launched new online resources to help grocery chains recycle more of the plastic containers they use and empty onsite. The program is aimed at recycling the more than 350 million pounds of plastic containers that are discarded annually by grocery stores across the United States.

Layaway program have become all the rage the past few years as retailers seeks to offer shoppers every conceivable convenience to capture every available sales dollar.

Target this week entered the seasonal fray dominated so far by Walmart and Toys "R" Us attempting to outdo one another with announcements about their layaway offers, product reservation programs and top toy lists.

PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

Whiting, Ind. -- A survey of 2,339 shoppers by CouponCabin.com found that 34% are at least somewhat likely to purchase items on layaway this holiday season.
 
The survey, conducted by Harris Interactive, also found that 9% are very likely to use layaway; 29% said maybe.

When asked what they believe are the benefits to using a layaway program for holiday shopping, U.S. adults said the following:

Fremont, Calif. -- The Men’s Wearhouse and online wedding site The Knot Wedding Network announced Wednesday that Men’s Wearhouse will be the exclusive tuxedo provider for TheKnot.com.

The new arrangement will give brides-to-be the opportunity to view and interact with Men's Wearhouse brand-name tuxedo merchandise at an early stage of the wedding planning process.