Retailer Campaigns

Leading sales and marketing services provider Crossmark has enhanced its shopper marketing capabilities with the purchase of PromoWorks.

The transaction will result in Crossmark being the preferred product sampling and demonstration agency for 10 of the top 20 food retailers in North America and the exclusive event marketing planning agency for many of the top consumer brands, according to the company.

New York -- Starting in November, J. Crew consumers can take advantage of MasterPass at checkout, a digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience whether they’re at home, in a store or on the go.

Sears and Kmart stores are joining the still growing list of retailers that will open Thanksgiving Day in the hopes of luring Black Friday shoppers early.

Kmart will open for 41 straight hours, starting at 6 a.m. Thanksgiving Day to 11 p.m. Black Friday. Sears will open doors starting at 8 p.m. Thanksgiving Day to 10 p.m. Black Friday, with more than 1,000 doorbusters available until 1 p.m. Friday afternoon.

Newegg, a leading electronics-focused e-retailer in the U.S., has kicked off this year’s Black November shopping event. The online retailer first unveiled Black November in 2010.

The company will be offering exclusive deals on the first four days of Black November across 60 categories, including computers, electronics, automotive, sporting goods and jewelry.

Quincy, Mass. -- J.Jill is debuting a new store prototype in four locations across the country: Short Hills, N.J.; Huntington Station, N.Y.; King of Prussia, Pa.; and San Diego, Calif.

“The new approach to store design is based on our understanding of what is important to our customers,” said Paula Bennett, CEO and president, J.Jill. “We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service. The new stores offer her a very warm welcome."

OfficeMax has joined the growing list of retailers that plan on opening most of its stores at 8 p.m. Thanksgiving, ahead of Black Friday. The office supplies, technology and business services retailer will entice consumers with doorbuster deals and significant Black Friday savings at OfficeMax.com starting at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will run through Saturday, Nov. 30, in stores and online.

Naperville, Ill. – Count OfficeMax as the latest in a growing list of retailers opening its doors at 8 p.m. local time Thanksgiving night (as permitted by law). Online Black Friday discounts at OfficeMax.com start at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 to Saturday, Nov. 30 in stores and at OfficeMax.com.

Wayne, N.J. -- Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years. The added incentives include a first-ever, private pre-Black Friday incentive.