Retailer Campaigns

Tommy Bahama has entered into an agreement with the National Football League to create an officially licensed collection of premium lifestyle apparel. This collaboration will yield a distinctive series of highly focused Tommy Bahama lifestyle apparel custom designed solely for the NFL.

New York -- A marketing stunt ended up driving hundreds of visitors to entertainment and events retailer Make Meaning’s location on the Upper East Side of Manhattan. Inspired by the creativity of the infamous and elusive guerilla street artist Banksy, whose handiwork has been popping up around New York City for the past month, the CEO and CMO of Make Meaning arranged for renowned New York street artist Alex Gardega to spray paint the façade of the building with a Banksy-esque silhouette in the middle of the night.

Kimberly-Clark and the National Hockey League have renewed and enhanced their multiyear partnership in North America. In Canada, K-C launched its Home Team Advantage retail activation program this season with participation by their portfolio of brands including Cottonelle, Huggies, Kleenex, Scott and Pull-ups.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

San Jose, Calif. — Togo’s Eateries has announced signed development agreements with new and existing franchisees to open nine new restaurants in markets across California. The company will open two restaurants in downtown Los Angeles, two in midtown and downtown Sacramento, and single units in San Jose, Santa Cruz, Riverbank, El Centro and Petaluma.

Duck Tape brand duct tape is joining forces with Fiskars Corp. to introduce a new line of scissors for crafting.

“Both Duck brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity,” Fiskars VP brand marketing Jay Gillespie said. “This partnership is a perfect fit, and we’re looking forward to giving enthusiasts tools that make creating with Duck Tape easier than ever before.”

The scissors will be available at select retailers June 2014.

Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with three existing franchise groups to develop 12 new restaurants in Detroit during the next several years. Existing franchise group Coffee Ventures, LLC plans to develop seven restaurants in suburban Detroit between 2014 and 2017, while existing Detroit franchisees Tarun and Falguni Raval plan to develop one restaurant in Detroit in 2014 and existing Detroit franchisees Nick and Masoud Shango plan to develop four restaurants in Detroit between 2014 and 2016.

Wayne, N.J. – The time may have come to change the name of Black Friday to Black Thursday. According to multiple media reports, Toys ‘R’ Us will open stores at 5 p.m. on Thanksgiving night.