Retailer Campaigns

Target to open at 8 p.m. on Thanksgiving
New York -- Target Corp. has joined the growing ranks of retailers who will open earlier on Thanksgiving this year. The company said it is making the change in response to competitive pressure and demand from shoppers.

Target stores will open on 8 p.m. on the holiday, an hour earlier than last year. Stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving, Nov. 29.
Brown Shoe Company luxury brand launches e-commerce site
Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.

Shortsighted Social Media Strategy Misses Huge Revenue Opportunity

By Brian Smith, BizBrag
Sherwin-Williams gives new meaning to “trading paint”

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Sherwin-Williams is already the official paint of NASCAR and the automotive designation takes effect January 1.
Home Depot attempts to rectify racist tweet

Atlanta – The Home Depot is taking steps to make amends for a racist tweet it sent from its official account on Nov. 7. The tweet, a promotion aligned with ESPN college football coverage, showed a photo of two African-Americans playing the drums along with a person wearing a gorilla mask and the caption: “Which drummer is not like the others?”
Walmart.com to sell two winning ‘Get on the Shelf’ products

San Bruno, Calif. -- Walmart announced today the two grand prize winners of its Get on the Shelf contest, Elvis Presley Home Bedding Collection and SKRIBS Customizable Wristbands. As grand prize winners, both products will be sold on Walmart.com and receive additional online marketing support. They will also be introduced to the Walmart Stores’ Merchandising team for store shelf consideration.
Rue21 adds clicks to its bricks

Welcome to the Web Rue21. The operator of nearly 1,000 stores nationwide has joined the ranks of virtually every other retailer and now sells products via the Internet.

The specialty apparel retailer focused on teens and young adults on Friday announced the launch of their online shopping site Rue21.com.
Santas arrive early at Belk

Santa may need to send his suit to the dry cleaners next week after Belk gets a jump on Christmas by hosting an event called Santafest on Saturday, November 16.

The Charlotte, N.C.-based department store chain operates 301 stores in 16 southern states, more than half of which are located in Florida, Georgia and the Carolinas. It can be quite warm and humid in the Southeast well into November with hurricane season not officially ending until November 30.
Analysis: Social holiday buzz grows

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.
How to get noticed on the Internet

A pricing glitch on Walmart.com this week generated enormous publicity and did more to promote the retailer’s e-commerce business in advance of the holiday season than any of its other marketing efforts.

Target to open at 8 p.m. on Thanksgiving

Brown Shoe Company luxury brand launches e-commerce site

Shortsighted Social Media Strategy Misses Huge Revenue Opportunity

Sherwin-Williams gives new meaning to “trading paint”

Home Depot attempts to rectify racist tweet

Walmart.com to sell two winning ‘Get on the Shelf’ products

Rue21 adds clicks to its bricks

Santas arrive early at Belk

Analysis: Social holiday buzz grows

How to get noticed on the Internet