Retailer Campaigns

Madison, Ala., city officials didn't want just any development for its last available commercial tract, a 28-acre property along a major thoroughfare. They wanted to bring in retailers currently unavailable in the area.

They approached Target and Brentwood, Tenn.-based GBT Realty Corp., a developer known for its Target-anchored developments.

"Madison told us they wanted Target," explained George B. Tomlin, president and CEO of GBT Realty. "If you help us, they said, we'll participate financially in the development of the property."

PHOENIX — Reality television star and Poison frontman Bret Michaels is bringing the eighties back to PetSmart with the Pets Rock collection, a line which has expanded to a throwback, neon-inspired line of apparel, toys and accessories for dogs.

Canton, Mass. -- Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.

New York -- Modell’s Sporting Goods will celebrate the grand opening of its store in Arlington, Va., on May 9.
   
The store is located in Pentagon Centre. With its opening, Modell’s will have a total of 154 storefronts.
 
“We are thrilled to have our 18th store in the Virginia-Maryland area,” said Modell’s president and CEO Mitchell Modell. “We look forward to becoming a stronghold in our new community and getting them everything they need for the summer.”
 

Mississauga, Ontario -- Target announced the soft opening dates for 24 locations in Western Canada, with 22 stores opening on May 7 and two  opening on May 14.

The openings, which include stores in British Columbia, Alberta and Manitoba, follow the opening of 24 stores across Ontario. As previously announced, Target plans to open 124 stores across Canada throughout 2013.

Bentonville, Ark. -- Wal-Mart Stores Inc. announced Monday that it has launched a new TV and digital ad campaign designed to demonstrate what the retailer describes as “The Real Walmart.”

The campaign also includes a dedicated website – therealwalmart.com – demonstrating how consumers rely on Walmart to save money, on the company’s career opportunities, and detailing how it creates efficiencies and works directly with manufacturers to help deliver low prices.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.

Ace Hardware and the Weather Channel have announced the launch of “Restore Your Outdoors,” which pairs Ace's service with the local weather knowledge from The Weather Channel. 

As part of this program, homeowners from across the country can enter for a chance to win $15,000 in Ace gift cards. In addition to the sweepstakes, Ace’s alliance with The Weather Channel provides homeowners with tips and tools to complete their outdoor home maintenance tasks.

A new ad campaign that seeks to show "the real Walmart" from the perspective of customers, employees and suppliers is sure to ignite renewed debate over the company’s impact.

Camp Hill, Pa. -- Rite Aid reported a 4% drop in same store sales for the four weeks ending April 27, 2013 compared to the same period a year earlier. The drugstore chain blamed part of the drop on the negative impact of an early Easter this year on front-end sales.

Same store sales also declined 3% for the eight-week period ending April 27, 2013 compared to the same eight weeks in 2012.