Retailer Campaigns

Atlanta -- Footwear retailer Shoe Carnival on April 6 will launch its first integrated national advertising campaign in support of the spring season. The campaign accompanies the brand’s U.S. expansion and debuts a new tagline, "A surprise in store."

After receiving more than 16,000 entries online and via Facebook, Staples has opened its “Make Your Idea Happen,” contest to the public to determine the $25,000 grand prize winner.

Atlanta – The Home Depot's fifth annual Spring Black Friday starts April 3. For the next 11 days, prices on hundreds of spring products will be significantly reduced, including a variety of live goods, soils, mulches and lawn care supplies; outdoor power tools; gardening products; patio and grills.

"This spring and every season, The Home Depot aims to bring the latest tools to market to make the to-do list easier and simpler," said Dana Hudson, The Home Depot senior merchant.

Home Depot’s fifth annual Spring Black Friday promotional event is underway and one of the “Wow,” items being featured is an outdoor product tool system featuring the industry most powerful rechargeable battery.

Paris -- Shopmium, the new brand discovery app, has officially launched in the U.S. on both iOS and Android platforms. Shopmium’s model enables advertisers to promote products through a targeted media approach that delivers mobile brand experiences and discount offers to users.
 

In a move to increase traffic and grow sales, Family Dollar said it added 400 products to its food offerings and reduced prices on 1,000 other items.

As part of the rollout, the operator of more than 8,100 stores enlisted the aid of television personality, author and chef Pat Neely. Plans call for Neely to participate in several special events including a recipe contest in which the challenge is to prepare a meal for four for under $15. The contest winner will receive a cooking experience with Neely at his home in Memphis.

The backyard chicken movement is a consumer trend that likely went undetected by the insights teams at most retailers, but not Tractor Supply.

The nation’s leading farm and ranch store has developed an innovative promotion called “Chick Days,” and is touting the benefits of raising backyard poultry with the promotional piece, “Raise Your Roost.” A dedicate landing page at TractorSupply.com also features a wide range of chicken products to help customers raise a healthy flock.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.