Skip to main content

Retailer Campaigns

  • New president at Bai Brands

    HAMILTON, N.J. — Bai Brands, makers of a line of all-natural, 5-calorie, antioxidant-infused beverages, has promoted Ken Kurtz to the role of president. Kurtz will be charged with leading the company's sales efforts globally.

    Kurtz sits alongside COO Barak Bar-Cohen and CFO Ari Soroken, who make up the company's executive leadership team.

  • Lowe’s adds Disney magic to workshops for kids

    Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.

    The special hour-long clinics, recommended for children in grades two through five, will take place on select Saturdays at 10 a.m. and Sundays at 2 p.m. throughout the summer and are free, the company announced.

  • Athleta translates race sponsorship into foot traffic

    Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

    Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

  • Petco launches campaign to teach kids dog safety

    SAN DIEGO — Pet specialty retailer Petco is launching a campaign to teach children how to safely approach and interact with dogs. The educative measure aims to lower dog-bite statistics, which drives traffic into its brick-and-mortar stores.

    Petco certified dog trainers recommend that children follow the SAFE method, which is explained as follows: 

    S: Stop, stand still and turn sideways before getting close to the dog.

  • P&G's Always brand prepares to give a girl a break

    CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

  • Office Depot, One Direction launch anti-bullying campaign

    BOCA RATON, Fla. — Office Depot has joined forces with boy band One Direction to raise money for an anti-bullying education program. The anti-bullying campaign is set to launch across the United States during the 2013 back-to-school season.

  • Registration open for Kids In Need gala

    The Kids In Need Foundation will hold its 15th annual Kids In Need Foundation Education Celebration Gala Wednesday, Sept. 25, at the Depot, in Minneapolis, Minn. 

    A cocktail reception, sponsored by Target, will kick things off at 6:30 p.m., followed by the Gala Dinner, sponsored by 3M, at 7:30 p.m. 

  • Survey: 11% of adults consider themselves shopaholics

    Whiting, Ind. -- Survey results released Thursday by CouponCabin.com found that more than one-in-10 Americans say their shopping habits have put them in debt, with 20% saying the most amount of shopping debt they've been in exceeds $5,000.

    The survey, conducted by Harris Interactive, also revealed that 41% of U.S. adults have created shopping debt of more than $1,000. Eleven percent consider themselves to be shopaholics.

  • Sbarro plans 20 locations in Ontario, Canada

    Melville, N.Y. -- Sbarro is expanding its international growth with plans to open 20 eateries in Ontario, Canada. This announcement is the latest in a series of franchise agreements that have recently expanded Sbarro's presence across Europe, the Middle East, South America, Asia and the Pacific.

  • Survey: Women seek value, connection

    Minneapolis -- Female consumers are looking for value and deeper connections, according to results of the fifth annual “What Women Want” survey. The study, conducted by Ginger Consulting, indicates that women are responsible for or influence $7 trillion of annual purchases in the U.S., including 85% of all consumer and business purchases and 60% of automobile purchases,

X
This ad will auto-close in 10 seconds