Retailer Campaigns

FORT WORTH, Texas — RadioShack has unveiled its first branded section of a college bookstore at the University Co-op at the University of Texas at Austin, as part of the retailer’s five-year agreement with NACSCORP, which sports the retailer's new logo.

BENTONVILLE, Ark. — While competitors are in the midst of promoting back-to-school offers, Walmart is touting its familiar everyday low prices message and promising its customers gimmick-free pricing all season long. 

GRAND RAPIDS, Mich. — Meijer conducted a survey of its customers, which revealed that 90% of them plan to spend the same or more than they did last year and 40% will have completed their back-to-school shopping before the school year begins. 

Median spend will range between $101-$150 per student and $201-$250 in total. In addition, 15% of parents expect students to help pay for a portion of school expenses and nearly 30% will get help from grandparents.

New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.

BOCA RATON, Fla. — Office Depot is directing its back-to-school marketing efforts at teachers by offering them an online tool to help them plan and prepare for the academic year.

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

Walmart increased promotional activity in June with nearly a 50% increase in circular pages and 80% increase in ad blocks, according to the latest data from ECRM Analytics. The surge in promotional activity was notable given the behavior of key competitors who were less aggressive. Click here for more.

Twinkies fans devastated by the news that their Hostess snack cake was to be no more have been waiting for its comeback Monday, July 15. Walmart wants those folks to know that they don't need to wait until Monday to treat themselves.

“Twinkies Watch” is officially on at the retailer. Starting today, the new Hostess Twinkies will be available at select Walmart stores nationwide. All domestic U.S. stores will be fully stocked by 12:01 a.m. Sunday, July 14, and stores in Hawaii and Alaska in the coming weeks.
 

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.

The partnership drives foot traffic into Sport Chalet's brick-and-mortar stores by encouraging members of the various participating triathlon clubs to turn to the retailer for the equipment and gear they need.

NEW YORK — Macy's is launching its latest Parisian-inspired fashion brand, Maison Jules, atop a limited-edition bicycle — so to speak — in collaboration with Martone Cycling Company.