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Retailer Campaigns

  • Best Buy exchanges gift certificates for iPads

    Minneapolis – Today and tomorrow, Best Buy is running a special promotion where consumers can bring in a working iPad 2 or third-generation iPad and receive a gift card worth $200 or more depending on model and condition of the iPad. As reported by All Things D, returns must be performed at a Best Buy store location and the gift card will be good for in-store or online Best Buy purchases.

  • Shoe Carnival to open 12 stores in 11 cities

    Evansville, Ind. -- Value-priced footwear retailer Shoe Carnival will grand-open 12 stores in 11 different cities in July, bringing its store count to 367 stores in 32 states and Puerto Rico.

    “We are excited to be growing rapidly across the country,” said Todd Beurman, senior VP marketing. New stores will open in: Cedar Rapids, Iowa; Charlotte, N.C.; Chicago; Lansing, Mich.; St. Louis; Greenville, N.C.; Cincinnati; Atlanta; Phoenix; Louisville, Ky.; and Grand Rapids, Mich.
     

     

  • Kay Jewelers leverages Facebook for wedding ring promotion

    Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

    As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

  • Uniqlo revs up U.S. expansion with 10 stores this fall

    New York -- Uniqlo is expanding its U.S. footprint. The Japanese apparel retailer, a division of Fast Company, will open 10 more U.S. stores this fall, in New York, New Jersey, Connecticut, and California.
     
    The new locations, all in shopping centers, will bring the brand’s presence in the United States to a total of 17 sites.

    The 10 new Uniqlo locations include:

  • Making Friends With Your Customers

    Business and friendship are generally considered incompatible. It’s hard to take the dispassionate, profits-first mindset that traditionally governs business transactions with a person you think of as a friend. However, in this burgeoning age of social media and social commerce, retailers need to make friends with their customers to maximize engagement, loyalty and profits.

  • The Limited looking good after 50 years

    The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.

  • Peapod goes mobile

    Chicago -- Online grocer Peapod is taking its “virtual grocery store” concept on the road in a new promotional campaign. The company unveiled the concept at commuter rail stations in Chicago and the Northeast less than a year ago,

    Peapod, a division of Ahold USA, will field trucks installed with digital billboards of grocery aisles at community recreation centers, coffee sleeves at local cafes, concert venues and other places.  

  • Simon and Budget create joint marketing program

    Parsippany, N.J. -- Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:

    Burlington Mall and Wrentham Village Premium Outlets in Boston

    Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami

  • Patriotic e-commerce site launches July 4

    Orlando, Fla. – A new e-commerce site dedicated to products manufactured in America, MadeInTheUSA.com, launches July 4. The site will feature nearly 1 million products made in the U.S. across all major categories.

  • WMT Canada gets kids in holiday spirit with toy-testing event

    MISSISSAUGA, Ontario — For the second year in a row, Walmart Canada is holding its Great Big Toy Testing Event, which not only gets parents and their children into stores, but also showcases toys for the 2013 holiday season in a real-world holiday wish list catalog setting. 

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