Retailer Campaigns

Foster City, Calif. - American households with teens are reining in prom spending in 2014. According to a new survey of 4,000 consumers by Visa, the American average household will spend $978 in 2014 on the prom.

That's down more than 14% from the average $1,139 families spent on items including attire, limousine rental, tickets, and dinner in 2013. The sharp decrease follows three years of steady increases. By way of comparison, Canadian households will spend about 25% less than American households, at $723.

After a successful launch of a menswear line at Sears, singer Adam Levine is launching an exclusive women’s wear line at 500 Kmart stores and supporting the initiative with a strong digital component.

Sears Holdings announced that Levine’s line would be available on Thursday, April 10 at Kmart and the retailer’s shopyourway.com online site.

Atlanta -- The U.S. Environmental Protection Agency (EPA) has named The Home Depot as a 2014 Energy Star Partner of the Year – Sustained Excellence for its outstanding contribution to reducing greenhouse gas emissions through promotion of energy-efficient products. The Home Depot, an Energy Star partner since 2001, will be honored for its leadership in its long-term commitment to energy efficiency through promotion of energy-efficient products that earn the Energy Star, the government-backed symbol of energy efficiency.

Seattle -- Nordstrom announced plans to open at a Nordstrom Rack at The Shops at River Walk in Bakersfield, Calif. The approximately 35,000-sq-ft. store is scheduled to open in spring 2015.

The new Nordstrom Rack will be the company's first location in Bakersfield.

A new ad campaign from Kohl’s featuring several feel-good family spots positions the retailer as a destination where shoppers can find their “Yes.”

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.

Uniqlo has transformed the second floor of it Fifth Avenue flagship to celebrate the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks, a first for Uniqlo.

Marshalls wanted to see how confident women are and asked 1,000 women if they have ever held themselves back due to a lack of confidence.

The retailer found that three out of four women (75%) have said no to an activity or opportunity due to lack of confidence. Marshalls enlisted the help of celebrity stylist Elizabeth Stewart and body language expert Dr. Lillian Glass to provide confidence boosting tips to help women say yes more often “in fashion and in life.”