Retailer Campaigns

Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

Trick or treaters looking for a different type of costumer this Halloween will want to head to Target, a retailer that knows a few things about differentiation.

The company has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. The collection of wigs which retails for $20 or less is said to serve as a centerpiece of Target’s seasonal presentation merchandised under a large skeletal sign that says, “fright done right.”

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

Sales at Target stores in Canada have been a little uneven since the company entered the market earlier this year, but at least the company can point to an unrivaled environmental accomplishment.

MINNEAPOLIS — Yoplait yogurt has unveiled new packaging design for Go-Gurt, which features prominent health labels. 

"Our consumers expressed their need for a product that doesn't contain high fructose corn syrup for their kids and we listened and acted," said Justin Conzemius, Yoplait associate marketing director. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."

Bentonville, Ark. -- Walmart on Thursday announced its annual holiday top toy list, but this year’s list has a new spin: It was put together with the help of kids. The chain brought together 1,000 kids ages 18 months to 10 years to test, play with, and help select the top toys for the season.

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

Special guest judge, Marlon Wayans, was on hand to help Miller Lite select the winner of the brand's national comedy competition "Stand Up. It's Miller Time."

Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.