Retailer Campaigns

Indianapolis – Hhgregg Inc. swung to a net loss of $7.2 billion in the fourth quarter of fiscal 2014, compared to net income of $9.9 million in the same period the prior fiscal year. Net sales dropped 10% to $538.3 million, from $597.6 million.

A same-store sales decline of 10% affected both net income and sales, and charges related to Hhgregg’s planned exit from the mobile phone business also helped drive its net loss.

Hhgregg president and CEO Dennis May said severe weather was one of the main factors that hampered the company’s results in the fourth quarter.

The company, which pre-released its fourth-quarter results a little more than a month ago, reported a net loss of $7.2 billion in the quarter, compared to net income of $9.9 million in the same period the prior fiscal year. Net sales dropped 10% to $538.3 million, from $597.6 million.

Miami – Burger King Corp. is preparing a new marketing slogan, “Be Your Way.” The new slogan, which appeared in an online video in April 2014, will be featured in a TV ad for the first time on May 26.

New York - Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait, or they can return later to pick them up.

Office Depot has integrated its Office Depot and OfficeMax brands by launching on Sunday a single, combined insert offering savings on products and services being offered at both retail banners.

The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

Boca Raton, Fla. - Office Depot and OfficeMax are now offering a single, combined insert in Sunday newspapers representing products and services being offered at both brands’ retail stores. The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

The insert also features tips on additional ways customers can shop via website, mobile app or via phone.

New York -- Apple is celebrating its 13th year as a brick-and-mortar retailer. The tech giant opened its first retail store on the morning of May 19, 2001, at Tysons Corner Center, McLean, Virginia. A second Apple store, at Glendale Galleria, Glendale, California, opened a few hours later.

To see an animated map (13 Years of Apple Stores in 60 Seconds) from Retale charting the expansion of Apple stores in the U.S., click here.

Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.