Retailer Campaigns

Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.

“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.

Unleashed by Petco is taking over the reins of the largest surfing dog competition in the United States. Fifty dogs are expected to participate in this year's Surf Dog competition, which will be held July 13 in Imperial Beach, Calif., adjacent to the pier.

Lowe’s hosted the competition for the past eight years. Unleashed by Petco is ready to take the helm and take things to “the next level.”

Westlake Village, Calif. - Senior retail marketers report that 38% of their total marketing spend is now devoted to digital. According to a research study released by Conversant, nearly 20% of retail marketers reported that digital accounts for 50% to 75% of their total marketing budget.

The new study found strong retailer interest in personalized marketing and advertising. Eighty-six percent of senior retail marketers said that individualized messages can be more effective than mass messages.

Dodgeville, Wis. – Lands’ End is running an omnichannel swimsuit promotion called the “Lands’ End Getaway Tour.” From May 17 through June 7, the Lands' End Getaway Tour will make stops in Atlanta, New York, Boston, Toronto, Chicago and Madison, Wisconsin, with personalized fittings and consultations.

In addition, Lands’ End is offering a website with videos on how to create a professional swimsuit fit experience and swim style tips from Glamour.

New York -- Internet scrapbooking cite Pinterest Inc. is expanding its efforts to allow advertisers pay to more prominently display their pins, the San Francisco-based company announced in a blog past on Monday.

The company said it is working with a small group of brands to roll out a paid test in its search and category feeds. The group includes Target, Gap, Old Navy, Banana Republic, and Lululemon Athletica.
 

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

Irving, Texas - Michaels has launched its new “inspirational” arts and crafts site that offers 24-hour shopping on any computer, tablet or smartphone. The new site offers project ideas and one-click shopping lists for projects.

It also features "Favorite Pins" – projects and products that are trending on Pinterest from Michaels.com. During the launch period, Michaels.com will feature 21 days of hourly, daily and weekly online specials.

Bentonville, Ark. - At an event with President Barack Obama, Walmart announced that it will double the number of on-site solar energy projects at its U.S. stores, Sam’s Clubs and distribution centers by 2020. The commitment is part of Walmart’s global initiative to drive the production or procurement of 7 billion kilowatt hours (kWh) of renewable energy by the end of 2020.