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Walmart gets real
As part of its efforts to strengthen its digital footprint, Walmart has launched its first-ever original reality series developed specifically for the Web.
The new weekly Web series highlights 20 finalists in the Walmart Get on the Shelf contest, which encourages entrepreneurs to present products to Walmart customers.
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Macy’s is launch partner for Apple’s new streaming music service, iTunes Radio
New York -- Macy’s announced that it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. In line with the retailer’s omnichannel strategy, Macy’s said the new service will allow it to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.