Retailer Campaigns

Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.

Dodgeville, Wis. — Lands' End is launching its "Set Sail" omnichannel sweepstakes. The contest allows customers to play a virtual tic-tac-toe game on Lands’ End’s e-commerce and Facebook pages, with the chance to win gift cards.

One random winner will receive then grand prize getaway, which includes round-trip airfare for four people to Miami and five nights' accommodations. The contest runs June 12-July 12.

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.

Daniel Castle, former Iconix VP of international and business development, will be joining Saban Brands as the company’s managing director of strategic business development.

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
•    Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.

Risk averse retailers were quick to shun Paula Deen after she displayed racial insensitivities last year, but now she is back with a new approach that appeals directly to fans of her brand.

Paula Deen Ventures plans to create an interactive digital experience called the Paula Deen Network that allows viewers to engage and access Deen and her Southern home cooking on a variety of digital platforms. The network will be a paid subscription model and is scheduled to launch this September.

Houston — Mattress Firm Holding Corp. has completed its acquisition of the mattress specialty retail assets and operations of Mattress Liquidators, Inc., which operates Mattress King retail stores in Colorado and BedMart retail stores in Arizona.

New York — Coach Inc. will reportedly start offering 25% discounts on its luxury handbags at its stores in twice-a-year sales during June and December. According to Bloomberg, Coach will reduce prices on end-of-season and discount merchandise from 30-50%.