Retailer Campaigns

Hasbro’s brand initiatives for the 2013 holiday shopping season are resonating with consumers and retailers globally as the company saw revenues and earnings grow in the third quarter.

The company’s net revenues for the third quarter increased 2% to $1.37 billion, compared to $1.35 billion in 2012. Adjusted to exclude pre-tax restructuring and other charges, net earnings for the quarter increased 5% to $172.5 million, or $1.31 per diluted share, versus $164.9 million, or $1.24 per diluted share, in 2012.

Boca Raton, Fla. -- Office Depot, in partnership with TriplePundit and CSRwire, will convene a “Twitter Chat” on environmental transparency on Oct. 24, from 12 p.m. to 1 p.m. EST.

The chat will be hosted by Yalmaz Siddiqui, senior director of environmental strategy at Office Depot. To register, send the following tweet: Join me for the #transparency chat with @officedepot @yalmazsiddiqui @triplepundit @csrwire on Oct. 24.

Stuart Weitzman plans to open up a pop-up shop in the digital space. The upscale footwear brand has partnered with the online shopping destination, Gilt, to launch the store, created exclusively by Gilt.

The online pop-up will celebrate the twentieth anniversary of Stuart Weitzman’s iconic, over-the-knee 5050 boot and feature a 20-piece Anniversary Collection, which includes ten limited-edition styles.

Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.

Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.

NEW YORK — Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

The company calls it one of its biggest candy launches and said it will be the first time it showcases one of its brands during the big game.

Washington, D.C. - Consumers will take a conservative approach to spending this holiday season. According to NRF’s holiday consumer spending survey conducted by Prosper Insights & Analytics, the average holiday shopper will spend $737.95 on gifts, décor, greeting cards and more, 2% less than the $752.24 they actually spent last year.  Despite this reduction in individual holiday budgets, NRF is forecasting holiday sales will increase 3.9% to $602.1 billion.

Seattle – Close to two million customers and employees have signed Starbucks Coffee Company’s “Come Together” petition that seeks to break the current deadlock in Washington. The petition urges the nation’s elected leaders to reopen the federal government, pay debts on time and pass a bi-partisan and comprehensive long-term budget deal by the end of the year has close to two million signatures.

Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The callawayapparel.com site offers U.S. and Canadian customers a fully-branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

Fashion retailer Neiman Marcus and Popsugar, a leading global media and technology company at the intersection of content and commerce, have teamed up to create a limited-edition box filled with a luxury assortment of gifts that can be shipped directly to consumers’ homes.

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.