Retailer Campaigns

Santa may need to send his suit to the dry cleaners next week after Belk gets a jump on Christmas by hosting an event called Santafest on Saturday, November 16.

The Charlotte, N.C.-based department store chain operates 301 stores in 16 southern states, more than half of which are located in Florida, Georgia and the Carolinas. It can be quite warm and humid in the Southeast well into November with hurricane season not officially ending until November 30.

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Sherwin-Williams is already the official paint of NASCAR and the automotive designation takes effect January 1.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

A pricing glitch on Walmart.com this week generated enormous publicity and did more to promote the retailer’s e-commerce business in advance of the holiday season than any of its other marketing efforts.

San Jose, Calif. — Togo’s Eateries has announced signed development agreements with new and existing franchisees to open nine new restaurants in markets across California. The company will open two restaurants in downtown Los Angeles, two in midtown and downtown Sacramento, and single units in San Jose, Santa Cruz, Riverbank, El Centro and Petaluma.

New York -- A marketing stunt ended up driving hundreds of visitors to entertainment and events retailer Make Meaning’s location on the Upper East Side of Manhattan. Inspired by the creativity of the infamous and elusive guerilla street artist Banksy, whose handiwork has been popping up around New York City for the past month, the CEO and CMO of Make Meaning arranged for renowned New York street artist Alex Gardega to spray paint the façade of the building with a Banksy-esque silhouette in the middle of the night.

Kimberly-Clark and the National Hockey League have renewed and enhanced their multiyear partnership in North America. In Canada, K-C launched its Home Team Advantage retail activation program this season with participation by their portfolio of brands including Cottonelle, Huggies, Kleenex, Scott and Pull-ups.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.