Retailer Campaigns

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

Digital coupons may get all the publicity, but SmartSource isn’t buying the hype as evidenced by what it said was a record-setting coupon drop on Sunday, January 5.

Parent company News America Marketing said the Sunday, January 5 edition of its SmartSource publication was the largest in its history with up to three inserts required in some markets to deliver up to 136 pages of coupons.

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

A search is underway for a new CEO at Crocs following an investment by private equity firm Blackstone and ongoing sales and profitability challenges which could see the funky footwear maker open fewer stores.

Crocs said John McCarvel planned to retire from his position as Croc’s president, CEO and board member around April 30, 2014 as the company rethinks its approach to growth with increased input from Blackstone representatives who will occupy two board seats.

New York – Amazon.com and Macy’s reportedly look financially strong even in the wake of expected post-holiday discounting, while Sears, Kmart and J.C. Penney are not expected to be so fortunate. According to new analysis from 24/7 Wall St., Amazon.com should hold onto substantial holiday profits as long as free shipping does not impact its margins.

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.  

Fort Worth, Texas -- RadioShack has opened its newest Manhattan location as a pop-up concept store at Penn Station. The limited-time-only location is the third RadioShack pop-up store to open in Manhattan.

In addition, RadioShack has opened a total of eight concept stores in the Manhattan area. The newest pop-up opened five days after construction began.

Akron, Ohio – Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

RadioShack has opened its newest Manhattan location as a popup concept store at Penn Station. The limited-time-only location is the third RadioShack popup store to open in Manhattan.
 
In addition, RadioShack has opened a total of eight concept stores in the Manhattan area. The newest popup opened five days after construction began.

Groupon is offering last-minute holiday shoppers Grouponvelope and a digital gift voucher. With these new options, Groupon lets local merchants who do not have a gift card program reach customers who are looking for last-minute holiday gift ideas.