Retailer Campaigns

Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

Seattle -- Madison Marquette announced that Din Tai Fung will open at Pacific Place located in downtown Seattle, in the summer of 2016. With only six U.S. restaurants, Din Tai Fung will be located in a 9,216 sq. ft. space on level four of the shopping center.

Din Tai Fung currently operates more than 100 locations worldwide with branches in Japan, the United States, South Korea, Singapore, China, Hong Kong, Indonesia, Malaysia, Australia, Thailand and most recently in Dubai.

Chattanooga, Tenn. -- CBL & Associates Properties along with its corporate partner, Coca-Cola, are encouraging shoppers at CBL Malls across the country to get social this holiday season with an in-mall holiday promotion.

Walmart confirmed that its CMO, Stephen Quinn, who had held executive marketing positions with the chain for 10 years, will retire in January.

Michael Francis, Target Corp.'s former marketing guru, has been hired as a consultant. Francis spent 26 years at Target and most recently served as global brand officer for DreamWorks Animation. In August, he announced that he planned to step down from Dreamworks.

Former Target CMO Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.

The Wall Street Journal reported that Stephen Quinn will retire as executive VP and CMO in January after spending nearly a decade at the Walmart. Francis, who spent 27 years with Target, is expected to join Walmart to initiate a broad marketing revamp and work closely with Quinn’s successor, The Journal said, citing a person it said was familiar with the situation.

Watch this video for a time-lapsed video on how Target transformed a 16,000-sq.-ft. space in Manhattan into its holiday-themed pop-up, Target Wonderland.

Retailers looking to provide a positive customer experience this holiday season should realize time is of the essence.

According to a new survey of 1,267 U.S. consumers from LoyaltyOne Consulting, 94% of respondents said they expect retailers to take extra measures to keep checkout lines moving during the holiday rush. When asked why they avoided stores completely during the holiday season, 36% of shoppers said their primary reason is waiting too long at the checkout.

Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times. [New York Times]