Retail Media

The Rolling Stones, Mars, and Unilever all demonstrate that selling items directly to consumers isn’t only an activity for traditional retailers.

Albertsons Companies is partnering with a shoppable recipe provider.

Amazon is releasing several new features designed to improve the performance of ads on its platform, including AI-based image generation.

Ulta Beauty is piloting its first-ever digital in-store advertising program.

The Kroger Co. is entering a partnership to measure carbon emissions caused by its targeted CPG advertising offering.

Mars Snacking is directly targeting Uber customers, just in time for Halloween.

Instacart is expanding its capabilities as an advertising platform by collaborating with a demand-side ad provider.

Giant Eagle is letting CPG brands participating in its proprietary targeted ad program target customers shopping by ingredient.

Shoppers will be looking for entertainment and experiences this holiday season.

Target is providing more details on its annual Circle Week fall sales event, running this year Oct. 1-7, shortly before a major Amazon Prime promotion.