Survey: Consumers buy less, opt for private brands to save moneyA large majority of Americans are buying fewer products overall, and a sizeable number of consumers have switched to private label brands to save money. Walmart teams with Bravo ‘Below Deck’ series for shoppable TV episodesWalmart is partnering with NBCUniversal for shoppable TV ads. Amazon hosting Black Friday, Cyber Monday sales; runs Beatles ad Amazon is starting Black Friday a little early and featuring the Fab Four in its new holiday ad campaign. Non-retailers get in on direct-to-consumer omnichannel commerce The Rolling Stones, Mars, and Unilever all demonstrate that selling items directly to consumers isn’t only an activity for traditional retailers. Albertsons integrates with shoppable recipe platform Albertsons Companies is partnering with a shoppable recipe provider. Amazon bolsters ad capabilities with generative AI images Amazon is releasing several new features designed to improve the performance of ads on its platform, including AI-based image generation. Ulta Beauty extends retail media network with in-store kiosks Ulta Beauty is piloting its first-ever digital in-store advertising program. Kroger to trace environmental impact of retail media network The Kroger Co. is entering a partnership to measure carbon emissions caused by its targeted CPG advertising offering. Mars continues direct-to-consumer efforts in Uber collaboration Mars Snacking is directly targeting Uber customers, just in time for Halloween. Instacart opens data to advertisers with new partnership Instacart is expanding its capabilities as an advertising platform by collaborating with a demand-side ad provider. First Previous 8 9 10 11 12 Next Last
