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Study: Retailers boost holiday paid-search spending
San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before.

