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03/10/2021

Harps Food Stores rewards loyalty – with a personal touch

Dan Berthiaume
Senior Editor, Technology
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A regional grocer is responding to an influx of digital shoppers with a new targeted rewards program.

Facing the emergence of a new audience of online and mobile customers during the COVID-19 pandemic, Harps Food Stores Inc. is deploying a mobile rewards app based on the Birdzi customer engagement marketing platform. Operating over 100 stores in the South and Midwest, the grocer can now offer shoppers digital savings, personalization and enhanced shopping experiences, both in-store and online. 
 
Harps leverages a variety of Birdzi tools to engage customers, including personalized ad flyers, shoppable recipes, and digital coupons. The retailer is also finding that more targeted promotions make advertising campaigns increasingly appealing to brands, helping to increase their marketing investment in Harps. In addition, the ability to offer personalized, targeted shoppable flyers and digital coupons allows the company to effectively respond to local newspapers ceasing the printing of grocery ads.

The data collected via Harps Rewards helps the retailer develop more effective marketing, curated shopper experiences, and higher overall ROI. Harps also utilizes data from its rewards program to support informed decisions in multiple areas of the organization, including stealth marketing, merchandising, and pricing.

Cobrn’s Inc., a regional grocer in the Upper Midwest, is also using Birdzi technology to deliver a loyalty rewards program through its website and mobile app. The retailer deploys relevant offers to customers and drives customer loyalty through a dedicated customer-facing website, mobile shopping app, personalized emails and in-store beacons. 

“There are many options out there, but with Birdzi, we’re confident that we will see the best return on our investment amid the changing grocery landscape,” said David Ganoung, VP of marketing, Harps Food Stores. “After thorough conversations during the decision-making process, Birdzi felt like the natural choice to transform our digital strategies and accelerate our ongoing growth. We’re excited about the flexibility that Birdzi gives us across marketing, merchandising, pricing and beyond.”

Headquartered in Springdale, Ark., Harps Food Stores Inc. is a 100% employee-owned company operating 114 stores across Arkansas, Oklahoma, Missouri, and Kansas.