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Many Americans believe private-label products are high quality
CHICAGO — It seems that private-label brands are getting a sterling reputation among shoppers.
According to new research by Mintel, consumers have taken notice of private-label companies' "better-for-you" products and attractive packaging, as 44% of grocery shoppers believe store-brand products are of better quality today than they were five years ago. What's more, 39% of respondents said they would recommend purchasing a store-brand product.
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Fresh & Easy amplifies Eatwell line
EL SEGUNDO, Calif. — Addressing customers' demand for affordable and nutritious meal options, Fresh & Easy is expanding its popular Eatwell line.
Building on the success of the Eatwell line, which launched last year, are such meal options as steak and spinach salad, spicy tomato chicken pasta and garlic alfredo salmon. The new meals range in price from $2.49 to $4.99.
Each Eatwell meal contains no more than 25% of the daily values for calories, fat, saturated fat and sodium (based upon a 2,000-calorie diet).