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Macy's named exclusive retailer of Ellen Tracy sportswear


NEW YORK Macy's Inc. announced that it has signed a strategic alliance agreement with the Ellen Tracy owner, Brand Matter LLC, and its sportswear licensee, RVC Enterprises, under which Macy's will be the exclusive department store retailer of Ellen Tracy branded women's sportswear, beginning in spring 2010.

Under this agreement, Macy's will offer its customers an exclusive array of Ellen Tracy sportswear that will include jackets, shirts, pants, sweaters, woven tops, knit tops and bottoms. Price points, for example, will be in the range of $99 to $149 for jackets and $50 to $99 for pants.


The exclusive sportswear will launch in more than 100 Macy's stores and online at in March 2010, with plans for additional rollout over time to additional stores. The launch will include new Ellen Tracy shops in Macy's largest flagship stores - Herald Square in New York, Union Square in San Francisco, State Street in Chicago and Dadeland in Miami.


"Ellen Tracy is a legendary brand that is well-known to our customers and backed by an outstanding design team. In particular, Ellen Tracy delivers exceptional value to women who expect quality and want a relevant look for today's world at work and on the town," said Jeff Gennette, Macy's chief merchandising officer. "And coming next year, Ellen Tracy will provide another powerful reason for customers to shop at Macy's. Ellen Tracy will join other exclusive brands at Macy's, including Tommy Hilfiger, Martha Stewart Collection, Rachel Rachel Roy and Donald Trump."

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