Macy’s to add exclusive men’s fashion line

Cincinnati Macy’s announced plans on Wednesday introduce an exclusive menswear line, Threads & Heirs, in March.

The line will debut at 200 Macy’s stores and on macys.com. It is partially designed by Brian Wolk and Claude Morais of Ruffian in New York.

The line, which will include shirts and jackets, will range from about $24 to $99.

The debut of Threads & Heirs is part of Macy’s strategy to offer exclusive clothing lines. In early October, the retailer announced it will offer an exclusive women’s sportswear line from designer Ellen Tracy.