Private Label

WAYNE, N.J. — Babies”R”Us is getting ready to give its exclusive Truly Scrumptious line designed by Heidi Klum the international treatment.

Following Truly Scrumptious’ successful U.S. launch in fall, the retailer decided to roll out the line of products for babies and children in more than a dozen countries outside the U.S. beginning early 2013.

BRADFORD, U.K. — Walmart took home an award for its private-label pet food package design at the Store Brand Decisions third annual Retailer Innovation Awards. The package label for Pure Balance was created by Parker Williams, Sun Branding Solutions’ creative design agency.

DEERFIELD, Ill. — Walgreens has launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens' family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.

FORT LEE, N.J. — Supermarkets are facing increased competition from dollar stores, according to a new survey from Perception Research Services International.

NAPERVILLE, Ill. — OfficeMax has launched a new line of pens under its TUL brand.

"Over the past eight years, TUL has become the preferred premium brand of writing instruments and desk accessories for many of our customers because of the great design, performance and value it provides," said Ronald Lalla, EVP and chief merchandising officer at OfficeMax. "Our new collection of TUL pens provides both consumers and business customers with multiple designs that deliver exceptional writing experiences time and time again."

New York -- J.C. Penney Co. has partnered with Giggle, a New York-based upscale baby specialty store chain, to debut an exclusive collection of Giggle-branded merchandise next fall, Crain’s New York reported.

The new line is one of the many branded in-store shops that are now in the works at J.C. Penney.

CINCINNATI — Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."

Orchids Paper Products Company was recognized as Dollar General’s private label vendor of the year at the retailer’s annual vendor summit.

Orchids said it received the award in recognition of its innovation, dependability and excellence in its partnership with Dollar General.