Private Label

RadioShack is courting the college market and has entered into a five-year agreement with NACSCORP, a subsidiary of the National Association of College Stores.

Under the agreement, the retailer will offer an assortment of consumer electronics and accessories to the nearly 4,000 college store customers NACSCORP currently serves.

WOONSOCKET, R.I. — Rite Aid has Pantry, Walmart has Great Value and now CVS/pharmacy has added Total Home, a new home care product line available exclusively at CVS/pharmacy stores nationwide, to its store brand portfolio.

The company is leveraging the store brand offering — which includes facial and bath tissue, paper towels, trash bags, food storage necessities, kitchen and bathroom cleaners, bulbs and extension cords — to strengthen its position among the one-stop shopping key players. 

Walmart has rolled out a new line of Disney paints and specialty finishes available exclusively at select Walmart stores.

The Disney Paint line consists of “112 exclusive colors grouped into three palettes, with imaginative Disney-themed names, designed to give parents and children options at every stage, from infant to tween,” said Jason Stewart, director of softlines product development for Disney Consumer Products. 

New York -- Macy’s Inc. filed an appeal on Monday, challenging Manhattan state court judge Jeffrey Oing’s Friday ruling that J.C. Penney can sell unbranded Martha Stewart goods in its stores, at least temporarily.

Penney was celebrating the decision that would allow it to sell Martha Stewart items as long as they didn’t carry her name, especially since the products – valued by one analyst at $100 million -- were already manufactured and being stored in warehouses. 

CHATTANOOGA, Tenn. — Bi-Lo annouced that, through April 30, it will host its fourth annual Paws “Feed the Love” campaign. “Feed the Love” is a pet food drive in which food donations go to local-area food banks for families in need to be able to provide food for the four-legged members of their families.

ROCKVILLE, Md. — Walmart and Target are targeting multi-cultural and health-conscious consumers with their private-label products directed at multicultural and health-conscious consumers.

FRAMINGHAM, Mass. — Staples has expanded its Martha Stewart Home Office with Avery line available exclusively at Staples. The new organization products are in stores this week.

Charlotte, N.C. — Harris Teeter Together in Education (TIE) on Monday donated more than $385,000 to participating TIE schools during the second of three payouts of the 2012/2013 school year, raising the program total to $18.7 million since 1998.