Kohl's, Vera Wang marriage leads to junior's collection

MENOMONEE FALLS, Wis. — Kohl's announced that it has expanded its partnership with Vera Wang Group to launch a new, exclusive line of junior's clothing that will be available in stores and online beginning August 2012.

The Princes Vera Wang collection will include premium apparel and jewelry at a great value, the company said. Additional categories may be added over time.

“We are pleased to announce the launch of Princess Vera Wang, which builds on our existing partnership with Vera Wang, one of the world’s most credible and respected designers,” said Kevin Mansell, Kohl’s chairman, president and CEO. “When we first partnered with Vera Wang in 2007 to launch Simply Vera Vera Wang, there was immediate acceptance and strong response from our contemporary customer. We are confident bringing this level of fashion and quality to our junior’s business allows us to increase the value proposition to our younger shoppers and delivers on our commitment to offer world-class brands in each category.”

Kohl's first partnered with Vera Wang in 2007, and its growing partnership with the designer has helped strengthen the companies private brands, which accounted for 52% of sales in the third quarter of 2011, up significantly from 2010.Most recently, Kohl’s announced Simply Vera Vera Wang will expand into cosmetics and bridal jewelry beginning in spring 2012.