Private Label

DEERFIELD, Ill. — Walgreens has launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens' family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.

FORT LEE, N.J. — Supermarkets are facing increased competition from dollar stores, according to a new survey from Perception Research Services International.

NAPERVILLE, Ill. — OfficeMax has launched a new line of pens under its TUL brand.

"Over the past eight years, TUL has become the preferred premium brand of writing instruments and desk accessories for many of our customers because of the great design, performance and value it provides," said Ronald Lalla, EVP and chief merchandising officer at OfficeMax. "Our new collection of TUL pens provides both consumers and business customers with multiple designs that deliver exceptional writing experiences time and time again."

New York -- J.C. Penney Co. has partnered with Giggle, a New York-based upscale baby specialty store chain, to debut an exclusive collection of Giggle-branded merchandise next fall, Crain’s New York reported.

The new line is one of the many branded in-store shops that are now in the works at J.C. Penney.

CINCINNATI — Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."

Orchids Paper Products Company was recognized as Dollar General’s private label vendor of the year at the retailer’s annual vendor summit.

Orchids said it received the award in recognition of its innovation, dependability and excellence in its partnership with Dollar General.　

JavaJig is the name of a clever little item from Melitta that enables owners of single serve coffee makers to avoid the expense of prefilled cups.

Plenty of consumers love their Keurig machines – 1.4 million of them were sold by parent company Green Mountain Coffee Roasters the third quarter ended June 23 – but those darn K-cups are pricy. For example, Target featured a Keurig machine on the cover of its circular this week with a promotional price of $10.99 for an 18 count pack of Folgers or Millstone brand K-cups. That works out to 61 cents a cup.

Bed Bath & Beyond is offering a trio of Granite Gold branded products as part of an exclusive new Home Care Collection.

The product offering includes Granite Gold’s daily cleaner, a countertop polish and a specialty cleaner and that retails for $23.99.

"Harsh and abrasive ordinary cleaners have damaging effects on natural stone-surfaces," said Lenny Sciarrino, president and CEO of Granite Gold. "Our Home Care Collection provides Bed Bath & Beyond customers the essential tools to easily and safely clean, shine and protect their surfaces."

MINNEAPOLIS — Supervalu has launched a new, single-size version of its Java Delight brand of premium coffee.

Ol’ Roy has new company on the shelves in Walmart’s pet department, as the retailer looks to capitalize on growth in high quality segments of the dog food category.