J.C. Penney adds Giggle to its lineup

New York -- J.C. Penney Co. has partnered with Giggle, a New York-based upscale baby specialty store chain, to debut an exclusive collection of Giggle-branded merchandise next fall, Crain’s New York reported.



The new line is one of the many branded in-store shops that are now in the works at J.C. Penney.