Private Label

PetSmart is hoping to lure more Martha Stewart fans to its stores with a new line of natural, Made-in-the-USA pet products.

The retailer already sells Martha Stewart pet products, but it is now launching the Martha Stewart Pets Treat Shop, a line of oven-baked natural dog treats sold only at PetSmart.

Minneapolis – Target Corp. reportedly thinks having a range of organic products matters. According to the Minneapolis Star-Tribune, Target has selected 31 new brands to participate in the second year of its “Made to Matter” program, which promotes new sustainable, organic and natural goods.

The introduction later this month of an exclusive new beauty brand backed by a high profile celebrity is seen broadening Walgreens' appeal with a key shopper segment.

Walgreens has teamed up with actress Eva Mendes and beauty company Maesa to launch a multi-cultural beauty brand called Circa. The nationwide launch supports Walgreens' desire to increase accessibility to well-priced, diverse, specialty beauty offerings and reflects its commitment to owned brands.

Boot Barn’s efforts to expand its footprint may be paying off, as the western wear retailer reported net sales of approximately $130.5 million, compared to net sales of $115.4 million for the third quarter of fiscal 2014.

Office products are getting a stylish makeover at Staples with two designer-driven collections arriving mid-November.  “Style at Staples” is the name of a new assortment that features the new designs by Cynthia Rowley and British stationary brand Paperhouse.

Aliso Viejo, Calif. - Johnny Rockets has reached its first agreement to distribute private label menu items for home consumption. Blackwood Industries, Inc., based in Orlando, Florida, has been selected to distribute branded hamburger patties and other related products via retail, as of Oct. 1, 2015.  

This comes on the heels of a recent Johnny Rockets announcement to launch Johnny Rockets Route 66 and Johnny Rockets Express restaurant banners.

Isaac Mizrahi has a new yarn collection called Craft, and Michaels will carry it exclusively beginning this fall.

From super chunky to shimmery chic metallic, the line includes four New York -inspired, trend-driven collections:

New York -- Lane Bryant announced that American ready-to-wear designer Lela Rose will be creating a limited-edition line exclusively for the special-sized retailer. The collection is set to hit stores summer 2015, and will be sold under the Lela Rose Exclusively for Lane Bryant label.

Lela Rose will be the third designer collaboration for Lane Bryant, joining the Sophie Theallet and Isabel Toledo collections.

Mississauga, Canada -- Target Canada is launching several initiatives to improve business performance and better deliver the Target brand experience to Canadian customers. Among the initiatives are a partnership with interior designer and TV host Sarah Richardson, who will launch an exclusive home décor line at Target Canada in fall 2015.

Nordstrom has launched its first-ever private label give-back brand, Treasure&Bond, which will be available in the T.B.D. clothing department at 86 stores around the country and on nordstrom.com.

Five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.