Private Label

7-Eleven is looking to grab market share in a lucrative category that most convenience stores largely ignore.

Amazon’s private label offering recently got a big boost.

Target Corp. is looking to take on rivals Walmart and Amazon this holiday season with a simplified strategy that emphasizes private brands, in-store fun and shopping convenience over a plethora of confusing promotions.

Walmart has unleashed its latest weapon against Amazon.

Walmart is looking to expand its share of the lucrative market for baby products.   The discounter announced it is relaunching its Parent's Choice line of baby essentials with an expanded line of products and a new logo. Parent's Choice, which began 20 years ago with just baby formula, will grow to 275 items. The relaunch comes as Target Corp. has been focusing on baby with new Cloud Island baby brand, which recently added has bedding and nursery decor to its assortment.   

Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.   The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.   

Target Corp. is giving shoppers an early look at three new private brands that will debut in its stores starting in late August.    The retailer has posted details about the brands, along with photos from their look books, on its website. The three new collections are part of 12 private-label brands Target plans to launch during the next 18 months.    Here is a look at the three brands:

A New Day

Amazon unveiled another private-label collection.   The online giant quietly introduced its new private label shoe and handbag line on Tuesday. The collection, which is called The Fix, comprises trendy designs, including satin slides, colorful sneakers and mules, studded flats, and floral-embellished boots, among other looks, according to Footwear News.