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Duck Tape and Fiskars unveil new crafting scissors line
Duck Tape brand duct tape is joining forces with Fiskars Corp. to introduce a new line of scissors for crafting.
“Both Duck brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity,” Fiskars VP brand marketing Jay Gillespie said. “This partnership is a perfect fit, and we’re looking forward to giving enthusiasts tools that make creating with Duck Tape easier than ever before.”
The scissors will be available at select retailers June 2014.
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Coldwater Creek Connects with ‘The New Fifty’
In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.
