Packaging

Innovation can take many forms and in the case of Reynolds Bakeware that form is a new oval pan designed specifically for baking fish.

Not that fish couldn’t be baked in one of the brand’s various other square or rectangular shaped disposable pans, but the new oval model is purpose built for fish and part of the new Bakeware line introduced last year.

Phoenix – TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services. Osbourne will serve as a “trend spotter” and also offer tips and advice on pet grooming.

The Pet Expressions campaign will include videos and postings on social media sites including Facebook, Twitter and Instagram.

Television show host, actress and fashion designer Kelly Osbourne is spotting trends for PetSmart and its new line of creative grooming services, Pet Expressions and joining the specialty retailer’s omnichannel campaign.

The PetSmart salon touts its temporary, pet-safe chalking, stenciling and feathering services to dogs of all shapes and sizes.

Mars Chocolate has rolled out the M-Ball, a peanut M&M's-shaped twist on the traditional soccer ball. The vibrant ball started making the rounds in the United States on April 15, and it comes at a time when soccer fandom is reaching an all-time high, the company said.

Leading Midwestern retailer Shopko has reopened its garden centers and has reiterated its commitment to environmental sustainability as the world marks this year’s Earth Day.

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

The Frito-Lay division of PepsiCo this week is introducing three new flavors of the Doritos Jacked brand to the snack food but not telling shoppers what they are called. The unconventional approach to generating trial also involves a unique contest element to encourage shoppers to digitally engage with the brand.

One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.

Consumers can also enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York.

"Spider-Man fans are gearing up for the film and we're casting a web of fun that everyone can enjoy," says Melissa Pawlowicz, senior director of integrated promotions at Kellogg.

Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand's global makeup artist. Yadim is lauded for his innovative editorial work and bold runway looks.  

In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.