Packaging

Golfer Blayne Barber will partner with C9 by Champion, Target’s exclusive line of activewear, while competing on the Web.com Tour this season. The 24-year-old Lake City, Fla., native joins a roster of 12 other athletes supported through Target’s athlete program, and is the first to represent the C9 by Champion brand.

Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.

“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.

Budweiser's limited-edition red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

3M brand Post-it is sponsoring Startup Weekend, a program through the nonprofit UP Global that helps entrepreneurs launch their businesses in one weekend.

As part of this sponsorship, Post-it Brand will provide products to approximately 300 Startup Weekend events throughout the United States. Through this partnership, the Post-it brand will play a vital role in the idea-building and sharing processes among the event participants.

LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

Planters has introduced four new peanut flavors to its product lineup. Consumers can now choose from Salted Caramel, Cocoa, Chipotle and Smoked flavors.

The brand incorporated both culinary trends and fan feedback when developing the new varieties, which pack up to 7 g of protein and at least four essential nutrients per serving.

Eddie Bauer is expanding into footwear territory. The new brand’s new footwear collection is set to debut online and in store July 28.