Restoration Hardware has opened a new format that redefines the retail experience and has CEO Gary Friedman calling it the company’s finest work to date.
The retailer says its new brand, RH Modern, aims to offer one of the most fully-integrated assortments of modern furnishings, lighting and décor under one brand in the world. The multi-channel business debuts with its own 540-page magazine-catalog hybrid, a dedicated website, and a significant retail presence, including a standalone RH Modern store.