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Packaging

  • First Look: Hot online start-up opens NYC store

    The maker of what it calls "the world's most comfortable shoes" has set up shop in New York City.   Allbirds, the eco-friendly online brand with a fast-growing and devoted following (especially in the Silicon Valley), has opened its second brick-and-mortar location, in Manhattan's SoHo neighborhood. The company opened its first store, on the ground floor of its San Francisco headquarters, in April.  

  • Target in new exclusive partnership—with TV duo

    Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.   The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.   

  • Report: Social media giant turns catalogs into buyable mobile ads

    Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

  • Target in aggressive marketing effort for exclusive brands

    Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff.   The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising.      

  • Jeweler makes stylish debut on Chicago's Magnificent Mile

    David Yurman has opened his first boutique on Michigan Avenue in Chicago.    Conceived by the Yurmans, the 3,250-sq.-ft. space reflects the brand's aesthetic and the family's unique artistic expression, and has a two-story historical façade that was maintained and restored to its original condition. The entrance lobby features a heritage wall that visually narrates the Yurmans' journey from art to jewelry with examples of David's early sculptures and wearable art pieces alongside more current designs.

  • Getting Shoppers to Notice and Touch Products is Key to Purchase

    Understanding in-store shopper behavior is key to designing environments that promote product purchase. But retailers must overcome numerous hurdles to get shoppers to notice a product, let alone buy it.    Toward that goal, we recently conducted research in six stores nationwide to identify shopper behavior patterns and generate insights into the retail experience. Mobile eye tracking headsets were employed to observe actual shopper behavior and to measure key levels of engagement at three stages:  

  • Ivanka Trump opening store in her father's namesake building

    The Ivanka Trump brand is making its second foray into freestanding retail.   The company will open a location in Trump Tower on Manhattan’s Fifth Avenue this fall, giving the tourists who visit the site a chance to buy Ivanka Trump-branded merchandise, Bloomberg reported.    The brand previously had a jewelry shop in Manhattan, which closed in 2015. It also shuttered its only other location, a luxury shop in Beijing.  

  • Target in new partnership with hot online subscription company

    Target is getting more pet-friendly as it extends its partnering initiatives with popular online retail brands.   The discounter announced it will sell toys and treats from Bark, the company that operates subscription-based online pet supplies retailer BarkBox. It's the first time Bark products will be available in retail stores.    Based in New York City, Bark launched in 2012 and now counts over 500,000 subscribers. It is known for its fun and quirky toy and natural treat lines.

  • Timberland unveils new experiential store format

    Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.  

  • Report: Dunkin' Donuts trying on a new name

    What's in a name? That's a question Dunkin' Donuts is wrestling with.   In a move to get people to think of the chain more as a coffee destination, the company is considering eliminating "Donuts" from its name, according to several media reports. In a test, the chain will open a new location, in Pasadena, California, that will be simply called Dunkin'. Several other locations will also be given the condensed name.   
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