Packaging

CLEVELAND — American Greetings is making kids' birthday cards extra special with its Surprise Inside line.

Each Surprise Inside card features a surprise gift pouch inside that the child can open to reveal a small toy that coordinates with the card's theme, the company said. A sticker reveals to the sender what the secret gift will be.

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

NEW YORK  -- Barneys New York has announced that Carine Roitfeld will collaborate on its women's fall 2011 campaign. Roitfeld will serve as guest editor and stylist working alongside celebrated photographer Mario Sorrenti and Barneys New York creative director, Dennis Freedman, to create the campaign, the company reported.

According to the company, the company will celebrate Roitfeld's iconic style and will feature looks displayed in the windows at Barneys' Madison Avenue flagship store. 

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

PORTLAND, Ore. -- Adidas has announced the launch of its newest running shoe, the ClimaCool Ride. The shoe features 360-degree ventilation, attacking the main cause of runners' discomfort – high humidity and temperature, the company reported. The shoe is available in 26 colors. 

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

LA JOLLA, Calif. — Kashi has added an entree and pizza to its line of all-natural frozen foods.

The new spicy black bean enchilada single-serve entree features red skin potatoes, roasted red peppers, corn and spinach, all wrapped in a seven whole grain and corn tortilla, which is topped with a vibrant tomatillo, cilantro and jalapeno salsa. The entree also includes a side of Kashi seven whole grain pilaf. The entree will retail for $4.09, the company said.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has expanded its Gourmet range with a line of specially handcrafted frozen artisan pizzas from Italy, selling for $3.99.