Magnificent Mile debuts Chicago pop-up store

Chicago Target has opened a three-day pop-up store on Michigan Avenue adjacent to the Tribune Tower. The temporary store is marketing a “Bullseye Bazaar” event designed to market the company’s newest brands.

“The overall goal of a pop-up store such as the Bullseye Bazaar isn’t to generate sales,” Target spokesman Joshua Thomas said. “It’s really a buzz marketing tool. It is really about generating exciting and word-of-mouth buzz about Target.”

For the past six years, Target has used the pop-up environment in major markets such as Los Angeles and New York to merchandise seasonal products. The Michigan Avenue store, said the company, features new spring fashions, along with home furnishings, beauty products and food.