Jamba Juice expands green initiatives

Emeryville, Calif. Jamba Juice unveiled Friday the newest elements within its evolving eco-sustainability strategy.

The healthy quick-service juice chain is preparing to test an electricity reduction project designed to cut energy usage at store locations by approximately 10%. The company also has two stores that are in the process of obtaining Leadership in Energy and Environmental Design certification.

Additionally, Jamba is preparing to introduce more environmentally friendly packaging for its products, including new cup carriers, oatmeal cups and lids, breakfast clear cups and lids, spoons and napkins that are all made from recycled material. Similarly, the chain has reduced the amount of corrugated cardboard used for bulk shipping, reduced labeling requirements and reduced freight, resulting in lower fuel emissions. The programs will affect the chain’s 731 locations.