Mobile Marketing

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

BENTONVILLE, Ark., and BURBANK, Calif. — Walmart has partnered with Warner Bros. to give its customers exclusive access to see "Man of Steel" in theaters nationwide before the film's official release. 

New York -- Survey results by Deloitte, released Tuesday, found that even as the economy improves, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level.

According to Deloitte's 2013 American Pantry Study, 92% indicated they have become more resourceful, and 86% say they are getting more precise in what they buy -- attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.

INDIANAPOLIS — Frigidaire and Hhgregg are encouraging customers to get more organized through a special sweepstakes offering daily prizes and Frigidaire’s french door refrigerators through April 27.

Throughout the sweepstakes a $100 gift card will be awarded daily. Frigidaire french door refrigerators in 28 cu. ft. and 27 cu. ft. sizes will be awarded to the grand prize and first and second prize winners, respectively.

AUSTIN, Texas — Digital coupon site, RetailMeNot.com, is launching an updated version of its free RetailMeNot Coupons app for iPhone that includes the ability for consumers to search for and find digital coupons for nearby retailers located in 500 shopping malls. The app also enables users to request that additional shopping areas be geo-fenced by RetailMeNot.

SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

DALLAS — AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR code campaigns. 

Working with Scanbuy, a global provider of mobile engagement solutions, the enhanced features include the ability to:

• Execute creative campaigns with codes that can help trigger actions such as link to a video, prompt a phone call, or generate an email.

By Brad LaRock, [email protected]

If the 2012 holiday retail season proved anything, it’s this: the smart merchant gets the sale. Retailers have to plan strategically, segment their customer base, and think like today’s super connected shopper.